Multichannel campaign management assists the companies in defining, communicate, and orchestrate different proposals to consumers across email, mobile, websites, and call centers. Digital marketing, integrated with campaign management, focuses on achieving branding, contextual marketing, and transactional marketing. Additionally, digital marketing also goals at extending the marketing process through different channels, which include video, digital signage, social applications, point-of-sale terminals, web, and kiosks, among others.
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- Adobe Inc.
- Experian Information Solutions, Inc.
- Red Eye International Ltd
- Salesforce.com, inc.
- SAP SE
- SAS Institute Inc
- Xerox Holdings Corporation
The increase in data transfer through a varied number of channels involving emails, mobile & smartphones, websites, etc. is the major factor driving the growth of the multichannel campaigns management market. Moreover, the increase in trend of mobile marketing through tablets, smartphones, and handheld devices, changing trends in digital marketing, network and communication advancements, etc. are anticipated to boost the growth of the multichannel campaign management market.
The global multichannel campaign management market is segmented on the basis of component, deployment, end user, vertical. On the basis of component, the market is segmented as solution, services. On the basis of deployment, the market is segmented as cloud, on-premise. On the basis of end user, the market is segmented as advertisers, publishers, enterprises. On the basis of vertical, the market is segmented as BFSI, retail, pharmaceuticals and healthcare, travel and tourism, transportation, media and entertainment, telecommunication and IT, Others.
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The report analyzes factors affecting multichannel campaign management market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the multichannel campaign management market in these regions.