The baby wipes market has been divided on the basis of types into dry and wet. The market is dominated by dry baby wipes which are sterilized and dried cotton wipes. However, the market of wet wipes is expected to increase mainly due to the fact that they provide safety from skin irritation and have adsorbed cleanser/antiseptic in the wipes cotton. However, cost of wet wipes is considerably higher compared to dry wipes, hence, wet wipes have a greater market share in developed regions, but their share is expected to increase in the developing regions with growing disposable per-capita income.
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The global baby wipes market has been segmented based on material, type, distribution channel, and region.
By source the market is segmented into natural, blended, and synthetic.
By type the market is segmented into dry and wet.
The global baby wipes market Key Player are P&G (US), Kimberly-Clark Corporation (US), Bodywise Limited (UK), S. C. Johnson & Son (US), D&G Laboratories Inc. (Canada), Irish Breeze UC (Ireland), Unicharm Corporation (Japan),
North America is expected to dominate due to higher product awareness and high demand of natural and organic baby wipes. However, market of Asia Pacific is expected to propel with the fastest growth rate during the forecast period. Large population size and increasing disposable income in the region are expected to fuel the market of baby wipes during the forecast period. Other factors helping the market in the region includes growing awareness related to baby hygiene and increasing penetration of online retail.
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