Marketing Automation Market by Technology, Application & Geography Analysis & Forecast to 2027

The Marketing Automation report comprises of various segments linked to ICT industry and market with comprehensive research and analysis. Market research analysis and insights covered in this report are very considerate for the businesses to make better decisions, to develop better strategies about production, marketing, sales and promotion of a particular product and thereby extending their reach towards the success. Businesses can achieve unrivalled insights and acquaintance of the best market opportunities into their respective markets with the help of this Marketing Automation market report. This market report estimates the growth rate and the market value based on market dynamics and growth inducing factors.

By thinking from the customer point of view, a team of researchers, analysts and industry experts work carefully to generate this Marketing Automation market research report. Top players in the market, major collaborations, merger and acquisitions along with trending innovation and business policies are also re-evaluated in this Marketing Automation market research report. This report aims to examine the market with respect to general market conditions, market improvement, market scenarios, development, cost and profit of the specified market regions, position and comparative pricing between major players. To attain knowledge of the market factors, this transparent, extensive and supreme Marketing Automation market report is generated.

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The Covid-19 (coronavirus) pandemic is impacting society and the overall economy across the world. The impact of this pandemic is growing day by day as well as affecting the supply chain. The COVID-19 crisis is creating uncertainty in the stock market, massive slowing of supply chain, falling business confidence, and increasing panic among the customer segments. The overall effect of the pandemic is impacting the production process of several industries. This report on ‘Marketing Automation Market’ provides the analysis on impact on Covid-19 on various business segments and country markets. The reports also showcase market trends and forecast to 2027, factoring the impact of Covid -19 Situation.

Marketing automation involves the use of software and technologies to automate the repetitive marketing tasks for organizations. This helps in the effective marketing on multiple channels online. The advent of fourth industrial revolution and technologies such as machine learning and artificial intelligence has positively influenced the growth of the marketing automation market. Growing adoption of SMAC (social, mobile, analytics, and cloud) concept is further likely to push the market growth in both developed as well as developing countries.

The marketing automation market is anticipated to witness robust growth in the forecast period owing to factors such as growing enterprise focus to optimize marketing spending and increasing need for personalized marketing. Rising number of marketing channels is yet another factor fueling the market growth. However, data privacy and security concerns may hamper the growth of the marketing automation market. On the other hand, small and medium-sized enterprises are increasingly adopting marketing automation, thereby, showcasing significant opportunities for the market players in the coming years.

Competitive Landscape: Marketing Automation market

1. Acoustic, L.P.
2. Act-On Software
3. GetResponse
4. HubSpot
5. Keap
6. LeadSquared
7. Oracle Corporation
9. SAS Institute
10. Sendinblue SAS

10. Swiftype

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The “Global Marketing Automation Market Analysis to 2027” is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of marketing automation market with detailed market segmentation by component, deployment, organization size, application, industry vertical, and geography. The global marketing automation market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marketing automation market players and offers key trends and opportunities in the market.

The global marketing automation market is segmented on the basis of component, deployment, organization size, application, and industry vertical. The market by component is classified into software and services. By deployment, it is segmented as cloud-based and on-premise. Based on organization size, the market is segmented as large enterprises and SMEs. On the basis of the application, the market is classified into email marketing, social media marketing, campaign management, lead nurturing and lead scoring, analytics and reporting, inbound marketing, and others. The market on the basis of the industry vertical is classified as BFSI, IT & telecommunications, manufacturing, education, healthcare & life sciences, retail & consumer goods, media & entertainment, and others.

Chapter Details of Marketing Automation Market:

Part 01: Executive Summary

Part 02: Scope of The Report

Part 03: Marketing Automation Market Landscape

Part 04: Marketing Automation Market Sizing

Part 05: Marketing Automation Market Segmentation by Product

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

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Major Features of Marketing Automation Market Report:

•Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Marketing Automation market.

•Highlights key business priorities in order to assist companies to realign their business strategies.

•The key findings and recommendations highlight crucial progressive industry trends in the global Marketing Automation market, thereby allowing players across the value chain to develop effective long-term strategies.

•Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

•Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

•Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.

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